Annual report 2021
Windward is a leading Maritime AI company that listed on AIM in December 2021. Through ground-breaking artificial intelligence technology, machine learning and unmatched maritime domain expertise, its partners are empowered to predict what’s over the horizon, eliminate uncertainty and build organisations.
Our objective was to produce Windward’s maiden annual report in a style that would help the reader, especially non-technical investors, quickly understand the company’s purpose, business model, market opportunities and investment case. They were keen that it was marketing-led and encapsulated the spirit and culture of Windward.
As the Windward team had no previous UK listed experience, we were able to help guide them on best practice for an annual report, but also really enjoyed getting to take a more creative approach to presenting the key information. Another challenge was working with an international team across multiple time zones.
We started by benchmarking both peers and non-peers to demonstrate different ways of approaching an annual report, and provided a comprehensive legislation overview to help Windward understand the guidelines they needed to follow. We ran weekly calls with the team to keep communication flowing and ensure that all milestones were met.
For the design, we used a professional art book style utilising a portfolio of maritime imagery to bring it to life. By following Windward’s strong brand guidelines we created a coherent report that complemented the company’s other corporate material and provided a recognisable flow from the website to the report.
Windward’s personality shone through in the report, and we are delighted that the report has been praised for its strong communication and informative introduction to the business.
Corporate and Financial Awards
Best Printed Report (International) 2022 (Gold)
Best Printed Report (AIM) 2022 (Highly commended)