Tottenham Hotspur plc

Annual report 2010
We were appointed to produce Tottenham Hotspur plc’s 2010 annual report after winning a competitive pitch. The brief was to communicate the success of the last year – both on the pitch and financially, and to encapsulate the passion and energy of Spurs. We created a “wallpaper” of vibrant imagery, further enhanced with print techniques of gloss varnish and paper stock changes to give visual and tactile impact. A play on Tottenham Hotspur’s strapline was used to illustrate key messages.

As a global brand, our project brings extra challenges beyond a typical annual report project. Lyonsbennett delivered a report that was not only on time and within budget, but which also showed awareness and sensitivity to the additional brand constraints. Despite a tough schedule, the end result 100% delivered and communicated the outstanding year we have just had.
Emma Taylor
Tottenham Hotspur