Tottenham Hotspur plc – annual report 2011
Creating a visually striking annual report that unites performance with passion.
“As a global brand, our project brings extra challenges beyond a typical annual report project. Lyonsbennett delivered a report that was not only on time and within budget, but which also showed awareness and sensitivity to the additional brand constraints. Despite a tough schedule, the end result 100% delivered and communicated the outstanding year we have just had.”
Emma Taylor
Tottenham Hotspur plc
The challenge:
Tottenham Hotspur plc needed their 2011 annual report to communicate both the financial and on-pitch success of the year, while also capturing the passion and energy of the club.
Our approach:
After winning a competitive pitch, LB designed a ‘wallpaper’ of vibrant imagery, enhanced with gloss varnish and varied paper stocks to create strong visual and tactile impact. We also adapted Tottenham Hotspur’s strapline to highlight key messages throughout the report.
The outcome:
A distinctive annual report that celebrated the club’s achievements and conveyed the spirit of Spurs with energy and clarity.