Annual Report 2024
Our second annual report with Northern drinks giants Nichols is a successful consumer brand’s report for an investor audience, celebrating the AIM-listed brand’s long heritage and exciting future on the global stage.

Nichols is known worldwide for Vimto, SLUSH PUPPiES and Levi Roots (to name a few!). Did you know Vimto is one of the biggest brands in Arabic-speaking nations – where it has become a modern tradition to enjoy the drink while breaking the fast? Vimto often sells out during Ramadan.

Lyonsbennett began collaborating with Nichols in 2024, having been recommended by another long-term client. We started by understanding what was material to key audiences in the wider context of their communications, while shifting the tone slightly towards their growth agenda. We kept their core branding and personality but dialled up the fun – making the most of print techniques and incorporating a “fizz” into the visual language.

Selective use of people and product photography helped us to maintain its impact, showcasing the diverse and growing consumer base for Nichols’ expanding range – including non-alcoholic beverages, energy drinks, and Coca Cola and Pepsi branded post mixes in pubs and bars worldwide – and helped illustrate Nichols’ deep understanding of its global markets, trends and drivers.

The annual report is dynamic, colourful and informative. By carefully incorporating key elements like the investment case, markets and strategy in action case studies, we’ve enhanced the storytelling while aligning with best practice in corporate communications.