Nichols – annual report 2024
Designing clarity, confidence and character into corporate reporting.
“Lyonsbennett is a valued partner who makes our financial reporting smooth and effective. Their expertise adds clarity and impact to our interim and annual reports.”
Sam Blunt, Head of Communications
Nichols plc
The challenge:
With our second annual report for international soft drinks business Nichols, we wanted to create a characterful report for an investor audience, celebrating the AIM-listed company’s long heritage and exciting future on the global stage.
Nichols is known worldwide for Vimto and also produces drinks under the SLUSH PUPPiE and Levi Roots brands. Did you know Vimto is one of the biggest drinks brands in Arabic-speaking nations, and the traditional drink of choice for the Iftar table during Ramadan? Around 30 million bottles of Vimto cordial are sold during that religious period every year.
Lyonsbennett began collaborating with Nichols in 2024, having been recommended by another long-term client.
Our approach:
We started by understanding what was material to key audiences in the wider context of their communications, while shifting the tone slightly towards their growth agenda.
We kept their core branding and personality but dialled up the fun – making the most of print techniques and incorporating a ‘fizz’ into the visual language.
Selective use of people and product photography helped us to maintain its impact, showcasing the diverse and growing consumer base for Nichols’ expanding range – including non-alcoholic beverages, energy drinks, and Coca-Cola and Pepsi branded post mixes in pubs and bars – and helped illustrate Nichols’ deep understanding of its global markets, trends and drivers.
By carefully incorporating key elements like the investment case, markets and strategy-in-action case studies, we’ve enhanced the storytelling while aligning with best practice in corporate communications.
The outcome:
The annual report is dynamic, colourful and informative – a true reflection of Nichols’ heritage and ambition.
It strikes the right balance between investor-focused content and vibrant consumer brand storytelling, all while supporting Nichols’ growth agenda on the global stage.