Website and Rebrand 2024
We started working with Care REIT in 2023 – back when they were called Impact Healthcare REIT. We were able to support the Main Market company through a name change, better reflecting the company’s focus on investing in care home properties, while revamping the brand, website, annual report, sustainability report, factsheet and internal collateral.

This partnership allowed us to collaborate on a far-reaching rebrand – while at the same time complying with updated sustainability disclosure requirements. Together, we took the opportunity to review, revamp and align all elements of the communication suite.

The logo now communicates partnerships and care home investment. We modernised the colours with a gradation, improving legibility and giving a more sophisticated look and feel, while retaining a sense of movement.

The website has well-defined navigation with a bold explainer on the name change, embracing transparency.

We took an innovative approach for the annual report, doing away with text-heavy statements and instead expanding the visual investment case to showcase the market potential, strategy and ESG approach. Materiality and strategic relevance drove the annual report’s structure, which demoted compliance statements to the appendix – an audience-focused approach which has paid off with a host of industry awards recognition.

A rebrand is never easy, but taking a joined-up approach is key to bringing everyone on the journey – so we’ve also aligned all internal collateral, including email templates and animations for social media.

The new brand is timeless, while being accessible, cohesive and aligned.

We’d say Care REIT is a case study in being bold and embracing change – but we don’t want to blow our own trumpets too much.

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Awards

Bronze winner of Best Annual Report at the Corporate and Financial Awards 2024

Winner (joint) of Best Report and Accounts – Alternative at the AIC Shareholder Communication Awards 2024

Shortlisted for Best Annual Report – Corporate Reporting Awards 2023

Shortlisted for Best Innovation – IR Society Awards 2024

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